Jeffree Star, the vibrant and unapologetically bold beauty mogul, has captured the hearts of millions with his electrifying personality, entrepreneurial spirit, and unmatched talent in the cosmetics industry. Known for his colorful lifestyle, viral social media presence, and extensive business acumen, fans are often curious about one burning question—what is Jeffree Star’s net worth? Here’s an in-depth look at his mesmerizing life story, from his humble beginnings to building a $200 million empire, crafting one of the largest beauty brands in the world.
Early Life and Upbringing
Born as Jeffrey Lynn Steininger Jr. on November 15, 1985, in Los Angeles County, California, Jeffree Star experienced a challenging start in life. His father tragically passed away by suicide when Jeffree was just six years old, leaving his mother, Marra Shubyann Lindstrom Steininger, to raise him alone. Despite the hardships, Jeffree started experimenting with makeup at a young age, borrowing products from his mother’s collection. By the time he was in junior high, he convinced his mother to allow him to wear makeup to school, showcasing his early flair for creativity and self-expression.
Raised in Orange County, California, Jeffree attended Pacifica High School, from where he graduated in 2002. Instead of pursuing traditional higher education, he moved to Hollywood to chase his dreams of working in fashion, makeup, and music. Supporting himself with part-time jobs at makeup counters while engaging in Hollywood’s social scene, Jeffree began to build connections that would later catapult him to stardom.
The Rise of a Social Media Maven
Jeffree Star’s early ascent to fame began on MySpace during the platform’s height in the mid-2000s. Known for his outspoken personality, striking aesthetics, and witty posts, he gained an online fanbase and became one of MySpace’s most-followed personalities. He diversified his content, using the platform for social commentary, beauty tips, and even music promotion.
Notably, he developed one of the largest independent artist fanbases on MySpace, achieving viral success with his photos and music that garnered tens of thousands of interactions. This online notoriety offered a fertile ground for his budding career in the beauty and entertainment industries.
Music Career and Transition to Entrepreneurship
Jeffree Star released his debut studio album, “Beauty Killer,” in 2009, which included the popular single “Lollipop Luxury” featuring Nicki Minaj. The album reached #7 on the U.S. Billboard Dance/Electronic Album Chart and #122 on the Billboard 200. Star also embarked on world tours during this phase. However, his music career stalled after a dispute with label owner Akon. Feeling creatively stifled, Jeffree decided to leave the music industry, setting his sights on something new.
The setbacks served as a turning point for Jeffree, who channeled his energy into creating what would become an even greater success—Jeffree Star Cosmetics.
Founding Jeffree Star Cosmetics
Launched in 2014, Jeffree Star Cosmetics quickly transformed Jeffree from a struggling artist into a beauty mogul. Using his life savings and banking on his loyal social media following, Star introduced a range of velour liquid lipsticks that sold out immediately. His bold approach to marketing, which featured high-energy content and a unique personal touch, made Jeffree Star Cosmetics a breakout success.
Today, the brand generates an estimated $100 million annually, offering an array of products, including lipsticks, eyeshadows, highlighters, and accessories. By using YouTube to promote new launches and engage customers, Jeffree expanded his reach, gaining over 15.7 million subscribers and billions of views on his channel.
Star’s influence in the beauty world also extended to creating viral makeup collaborations, such as his collection with Shane Dawson in 2019, which reportedly grossed around $35 million.
What is Jeffree Star’s Net Worth?
Currently, Jeffree Star’s net worth is $200 million, making him one of the wealthiest beauty influencers and entrepreneurs in the world. The bulk of his fortune comes from Jeffree Star Cosmetics, which dominates the indie beauty space. His other sources of income include YouTube ad revenue, brand deals, and investments in real estate and luxury goods.
Financial Highlights Table
| Category | Details |
|---|---|
| Full Name | Jeffrey Lynn Steininger Jr. |
| Date of Birth | November 15, 1985 |
| Birthplace | Los Angeles County, California |
| Profession | Makeup Artist, YouTuber, Entrepreneur |
| Net Worth | $200 million |
| Height | 6 ft 1 in (1.85 meters) |
| Major Business | Jeffree Star Cosmetics |
| Annual Income | $15–20 million |
| YouTube Subscribers | 15.7 million |
| Assets | Wyoming Ranch, Luxury Cars, Designer Handbags |
Personal Life and Luxuries
Jeffree Star’s personal life is as extravagant as his career. Known for his love of luxury cars and designer goods, Jeffree owns a car collection valued at over $2.4 million, featuring Rolls-Royces, Lamborghinis, and Bentleys. His fascination with fashion also extends to his collection of Hermès Birkin bags, worth millions.
Relocating from California for a quieter life, Jeffree purchased a 70-acre ranch in Wyoming in 2021, symbolizing his shift from urban glamor to rural tranquility. Before this, he lived in Hidden Hills, California, in a $14.6 million mansion.
Despite his opulent lifestyle, Jeffree has faced significant controversies, including public feuds with personalities like Kylie Jenner, Tati Westbrook, and Kat Von D, as well as accusations regarding his past behavior. While these incidents sparked debates online, they also reinforced his polarizing yet resilient brand reputation.
Awards and Ongoing Projects
Jeffree Star has received accolades for his innovation in the beauty industry. His YouTube channel remains one of the most successful in the beauty category, and his cosmetic launches continue to break sales records. Additionally, Star has branched into new ventures, including a skin-care line and a yak ranch business in Wyoming.
The Legacy of Jeffree Star
Jeffree Star’s story is a rollercoaster of setbacks and victories, marked by an unwavering commitment to self-expression and creativity. What is Jeffree Star’s net worth today signifies not just his financial wealth but also the influence he wields in the beauty industry and beyond. From his MySpace days to building a cosmetics empire, Jeffree exemplifies how ambition and ingenuity can transcend barriers.
