When you think of aperitifs, you likely think of those brightly colored, bitter drinks that mark the beginning of an Italian meal or a stylish happy hour cocktail. Among the many aperitifs to choose from, Berto Bitter and Campari stand out as two celebrated names in the category. Whether you’re crafting cocktails at home or ordering a Negroni at a bar, you may have wondered how these two compare. While both share common ground, they have distinct flavors, histories, and uses that set them apart. If you’re curious about which deserves a place in your bar cabinet, this guide will walk you through the differences and help you decide.
The Basics of Berto Bitter
Berto Bitter is a relative newcomer in the world of aperitifs, but it has quickly carved a niche for itself. Made by the artisanal Italian brand Quaglia, Berto Bitter offers an alternative to traditional bitters like Campari while staying true to the classic style. Its recipe draws inspiration from old-world Italian techniques, ensuring a product that feels both modern and rooted in tradition.
At its core, Berto Bitter is a blend of bitter herbs, various botanicals, sugar, and alcohol. However, what makes it stand out is its softer, slightly sweeter profile compared to Campari. This balance of bitter and sweet makes it especially versatile for cocktails or even sipping over ice with a splash of soda. Berto tends to focus less on overpowering bitterness and more on elegance and approachability, which has won it many fans over the years.
Flavor Profile
Berto Bitter is often described as a mellower aperitif. It has a lighter bitterness, with notes of orange peel, rhubarb, and gentian. The sweetness cuts through some of the bitter herbs, making it a friendlier option for those who might find traditional bitters too intense. A unique warmth also characterizes Berto’s flavor profile, with subtle spice balancing out the sweetness and bitterness. This complexity works wonderfully in a range of cocktails.
Best Cocktails with Berto Bitter
- Negroni Variation: Substitute Berto Bitter for Campari in a Negroni for a softer and slightly sweeter flavor.
- Spritz: Mix Berto Bitter with prosecco and soda water for a crisp, refreshing spritz.
- Aperitivo Highball: Pair Berto Bitter with tonic water and a slice of orange for a simple yet delicious drink.
The Legacy of Campari
While Berto Bitter is a relatively recent addition to the market, Campari boasts over 150 years of history. First created in 1860 by Gaspare Campari in Novara, Italy, Campari has become a global symbol of Italian aperitifs. Its unmistakable red hue and bold, bitter flavors make it a unique ingredient in countless cocktails.
Campari is known for its unapologetically bitter flavor profile, which sets it apart from sweeter liqueurs and aperitifs. The secret recipe, purportedly comprising over 60 ingredients, has remained unchanged since its inception. While bitterness dominates, the taste is rounded out by herbal, citrus, and floral notes. This iconic drink has undoubtedly earned its place in cocktail history, serving as a staple for both classic and modern recipes.
Flavor Profile
Compared to Berto Bitter, Campari has a much more intense, assertive flavor. The bitterness is sharper, with bold earthy undertones and a slightly medicinal quality. Citrus notes take center stage, with hints of grapefruit peel and other tart elements balancing the bitterness. There’s a distinct complexity to Campari that makes it a favorite among those who love strong, challenging flavors in their drinks.
Best Cocktails with Campari
- Classic Negroni: Campari is a key ingredient in this timeless cocktail, combined with gin and sweet vermouth.
- Americano: Mix Campari with sweet vermouth and soda water for a light, effervescent aperitif.
- Boulevardier: A richer twist on the Negroni, this cocktail replaces gin with bourbon or rye whiskey.
Berto Bitter vs Campari in Cocktails
Now that we’ve covered the individual characteristics of Berto Bitter and Campari, how do they stack up when used in cocktails? While there’s certainly overlap in their applications, their differences lend unique qualities to each drink.
Bitterness Levels
The biggest distinction between the two lies in their bitterness levels. Campari is sharper and more intense, making it perfect for those who love bold, bitter drinks. On the other hand, Berto Bitter offers a more approachable option with its softer bitterness and sweeter undertones. This makes Berto particularly suitable for those new to aperitifs or anyone looking for a more balanced flavor profile.
Simplicity vs Complexity
Campari’s intense flavor can dominate a cocktail if not balanced properly, while Berto Bitter’s softer profile makes it a more forgiving ingredient. For drinks that prioritize a strong bitterness, like the Negroni, Campari is a classic choice. However, if you’re experimenting or introducing aperitifs to friends, Berto Bitter offers a less polarizing option.
Visual Appeal
Both Berto Bitter and Campari boast stunning hues that add visual flair to cocktails. Campari’s signature bright red color is instantly recognizable and iconic, while Berto Bitter tends to have a softer, more amber-like tint. The choice here may come down to aesthetic preferences, especially if you’re serving cocktails at a gathering.
Price and Availability
Price and accessibility can also factor into your decision. Campari benefits from widespread global distribution, making it easy to find in liquor stores and bars. Berto Bitter, being a more niche product, may not be as readily available outside of specialty stores or online retailers. However, some people find that Berto’s slightly lower price (in some regions) makes it a cost-effective alternative to Campari.
Which Should You Choose?
When it comes to choosing between Berto Bitter and Campari, the right choice ultimately depends on your taste preferences, intended use, and willingness to experiment. Here are some considerations to help you decide:
- If you prefer bold, bitter flavors and enjoy classic recipes like the Negroni and Boulevardier, Campari is an iconic choice that delivers every time.
- If you’re looking for a smoother, slightly sweeter option with more versatility, Berto Bitter might be the perfect match.
- If you’re hosting a gathering and want a crowd-pleasing aperitif, Berto’s approachable profile may suit a broader range of palates.
- If you value tradition and history, Campari’s storied legacy might sway you in its favor.
Final Thoughts
Both Berto Bitter and Campari bring something special to the aperitif world. While they share some similarities, their differences make each one unique and worth exploring. Whether you’re a seasoned cocktail enthusiast or just beginning to dabble in aperitifs, trying both brands will add variety and depth to your drinks repertoire. The good news? You don’t have to choose just one. Both can coexist in your bar collection, offering endless opportunities to craft delicious, memorable cocktails.
