Bradley Lamar Colburn, popularly known as TheRadBrad, is a celebrated YouTuber, gaming influencer, and internet personality. Globally referred to as the “King of YouTube Walkthroughs,” he has carved out a niche for himself in the gaming industry with his captivating gameplay videos and commentary. With a staggering subscriber count of 13.7 million and over 6.3 billion views as of 2024, TheRadBrad has become synonymous with Let’s Play content and video game walkthroughs. His financial success is also noteworthy; TheRadBrad net worth is estimated to be $4.38 million in 2024, cementing his status as one of the most successful gaming YouTubers of his generation.
Early Life and Family
Birth and Early Years
TheRadBrad was born on February 10, 1987, in Tuscaloosa, Alabama, USA. He spent his early youth in the southern state, where his fascination with video games began at a young age. Growing up in a supportive environment, Bradley cultivated his love for gaming, which would later define his career.
Education and Career Foundations
Bradley attended Kennesaw State University in Atlanta, Georgia, where he pursued a degree in information systems. During his college years, he balanced academic life with a part-time job at Best Buy, honing his social and technical skills. It was during this time that Bradley began exploring his passion for gaming at a deeper level. He posted his first video on YouTube in April 2010, focusing on a “Call of Duty: Modern Warfare 2” gameplay walkthrough. His videos quickly gained traction, prompting him to drop out of college and pursue a full-time career as a YouTuber.
Career Highlights
The Rise of TheRadBrad on YouTube
Brad began his YouTube channel, “TheRadBrad,” in November 2006 but started actively uploading content in 2010. His genuine enthusiasm for video games and skilled commentary made his content stand out. By 2013, his subscriber base skyrocketed to over 1 million, and by 2019, he crossed the impressive 10 million mark.
The appeal of TheRadBrad lies in his approachable demeanor and the ability to engage viewers with his immersive gameplay experiences. His videos cover a spectrum of genres, including action-adventures, role-playing games, first-person shooters, and survival horror, among others. Fans appreciate his detailed walkthroughs for popular titles like “The Last of Us,” “Grand Theft Auto V,” and “Call of Duty.”
Diversified Career Ventures
Apart from gaming videos, TheRadBrad occasionally uploads reaction trailers and previews for upcoming games. His channel has also attracted collaborations with major gaming franchises and studios, earning him partnerships and accolades.
Brad’s success on YouTube earned him recognition from icons of the industry such as Susan Wojcicki, the former CEO of YouTube, who named him among the “Top Gaming Creators” on the platform. Publications like Rolling Stone and VentureBeat have also covered his work, adding to his credibility and influence in the gaming field.
Merchandise & Additional Platforms
TheRadBrad has diversified his earnings through merchandise sales. His line of T-shirts and gaming accessories, available on his dedicated store platform, has expanded his business pursuits beyond YouTube. Additionally, he maintains an active presence on Instagram, with over 176,000 followers, and Twitch, albeit less frequently.
TheRadBrad Net Worth Explained
Annual Earnings and Revenue Streams
TheRadBrad primarily earns through YouTube ad revenue, with an estimated annual income between $70,000 and $1.1 million. This income is supported by millions of daily views, affiliate marketing, and sponsored gaming content. His other income streams include merchandise sales, branded partnerships, and social media campaigns.
Financial Overview of TheRadBrad Net Worth
| Category | Details |
|---|---|
| Net Worth (2024) | $4.38 million |
| Annual Revenue | $70.7K–$1.1M |
| Primary Revenue Sources | YouTube, Merchandise, Partnerships |
| Subscribers | 13.7 million |
| Total Video Views | 6.3 billion |
Bradley’s commitment to his craft and audience loyalty have played significant roles in building TheRadBrad net worth.
Physical Details
Personal Attributes
| Attribute | Details |
|---|---|
| Height | 6’3″ (1.91 m) |
| Weight | Not publicly available |
While TheRadBrad does not heavily focus on personal details like height or weight in his content, his magnetic personality continues to drive his audience’s engagement.
Personal Life and Key Moments
Family Life
Brad is happily married and a proud father. He announced the birth of his daughter, Clementine, in 2020, naming her after a character from the “Walking Dead” gaming series—a reflection of his deep connection to gaming culture.
Challenges and Resilience
Like many YouTube creators, TheRadBrad has faced challenges, including navigating changes in YouTube’s monetization policies and copyright issues over gameplay footage. Despite these obstacles, he has continuously adapted and maintained his reputation as a leader in the gaming community.
Awards and Notable Recognition
TheRadBrad’s significant milestones include receiving YouTube’s Creator Awards. He earned the Gold Play Button in 2013 for surpassing 1 million subscribers and the Diamond Play Button in 2019 after reaching 10 million subscribers. Publications such as FMV Magazine have also referred to him as “The King of YouTube Walkthroughs.”
Future Aspirations
TheRadBrad plans to continue exploring the gaming landscape with high-quality walkthroughs and gaming content for his rapidly expanding audience. His future aspirations include potentially branching out into collaborative projects with gaming studios or exploring live streaming as an additional content avenue.
Final Thoughts
TheRadBrad net worth is more than just a financial figure; it represents the impact of his creativity, resilience, and dedication to the gaming community. From humble beginnings to becoming a global internet personality, Brad’s story is an inspiring tale of passion turned into a thriving career. His ability to balance professional accomplishments with a strong personal identity continues to endear him to millions of fans worldwide.
